Optimizing Automotive Digital Marketing with a Data-Driven Platform

This project focuses on creating a robust digital marketing platform tailored to the automotive industry. The platform integrates backend and frontend development, data analytics, and user-friendly design to enhance dealership performance, improve customer targeting, and drive business growth. The team includes a Project Manager, Backend and Frontend Developers, a QA Engineer, a Data Scientist, and a Designer, all working together to deliver a seamless and high-performing platform.

Client

EU-based Startup Company

Team Size

7

Industry

Automotive Digital Marketing Industry

Challenge

Business Challenge

Inconsistent lead generation challenges automotive businesses by disrupting the flow of qualified leads, negatively affecting sales and revenue.

Use predictive models and data analysis to better identify and target high-potential customers.

Integrating multiple platforms like CRM, inventory, and sales tools can cause technical bottlenecks and slow operations.

Platform performance issues and security vulnerabilities can harm user experience and expose the system to threats.

The primary goals of the project

Implement data-driven strategies to boost the quality and quantity of leads for dealerships.

Use predictive models and data analysis to more effectively target high-potential customers.

Ensure the platform meets industry security standards and is protected from vulnerabilities.

Develop seamless backend-frontend integration to ensure smooth and efficient platform operation.

Create an intuitive, responsive interface to enhance the customer experience.

Regularly test and optimize the platform to maintain high performance during peak usage.

business-result-img

Business Results

25% Increase in Lead Generation

The platform has led to a significant increase in high-quality leads, boosting dealership sales.

30% Boost in Acquisition Efficiency

Better customer targeting has resulted in lower marketing costs and higher conversion rates.

98% Success in System Integration

The platform integrates various dealership systems, improving operational efficiency and reducing technical complexities.

40% Higher User Engagement

The new user interface has increased customer engagement, reducing bounce rates and improving overall satisfaction.

99% Uptime for Secure Platform

The platform operates with fewer bugs and security risks, ensuring safe and reliable service for both the business and its users.

The next success story can be yours.

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Development offices

Poland HQ.

Twarda 18, 00-105,
Warsaw

Estonia HQ

Kesklinna linnaosa,
Veskiposti tn 2-1002 10138,
Tallinn

USA HQ

900 Foulk Rd. Ste 201, 19803,
Wilmington

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